According to Tencent, the WeChat platform achieved the remarkable milestone of 1 billion monthly active users during the Chinese New Year period this year. Social media applications, such as WeChat, have increasingly been integrated into the daily lives of almost every Chinese citizen. While merchandisers and businesses are rushing to find the key that would let them gain access to these 1 billion WeChat users, most have struggle to stand out amongst the 3.5 million active official accounts. As a brand owner, do you know the limitations of your account? Where do you acquire fans and followers? How do you measure the effectiveness of WeChat campaigns and more importantly, how do you set relevant and effective KPIs?
The Chamber has invited Horris Tse, Co-founder of WeMine, to share with you practical examples and hands-on skills on the following:
- identifying your account type (not just Service vs. Subscription) and limitations, and the corresponding impact on customer experience;
- distinguishing different ad channels and determining appropriate ad formats to achieve your business objectives;
- understanding how to track and measure campaign effectiveness through data analytics; and
- profiting from the super-app nature of WeChat in creating values for brand enthusiasts.