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According to Tencent, the WeChat platform achieved the remarkable milestone of 1 billion monthly active users during the Chinese New Year period this year. Social media applications, such as WeChat, have increasingly been integrated into the daily lives of almost every Chinese citizen. While merchandisers and businesses are rushing to find the key that would let them gain access to these 1 billion WeChat users, most have struggle to stand out amongst the 3.5 million active official accounts. As a brand owner, do you know the limitations of your account? Where do you acquire fans and followers? How do you measure the effectiveness of WeChat campaigns and more importantly, how do you set relevant and effective KPIs?

The Chamber has invited Horris Tse, Co-founder of WeMine, to share with you practical examples and hands-on skills on the following:
- identifying your account type (not just Service vs. Subscription) and limitations, and the corresponding impact on customer experience;
- distinguishing different ad channels and determining appropriate ad formats to achieve your business objectives;
- understanding how to track and measure campaign effectiveness through data analytics; and
- profiting from the super-app nature of WeChat in creating values for brand enthusiasts.

Speaker(s) Horris Tse, Co-founder, WeMine
Horris is the Co-founder of WeMine (http://wemine.hk/), a MarTech startup specializing in marketing and technological innovation. Its intelligent marketing suite has helped MNCs in implementing CRM automation with the use of big data on WeChat, and measuring the ROI on marketing.
Before his career as an entrepreneur, Horris has worked in Fortune Global 500 companies including AXA Asia and Telstra, playing a key role in their growth in the APAC region. He is knowledgeable about the intricacies of the highly regulated and ever-evolving Chinese market.
Horris has shared his insights in using WeChat as a marketing tool at various events, such as Chat Conference, ClickZ, Cocoon SmartTalk as well as being a guest speaker for HKUSPACE's Executive Certificate in Internet Finance. Moreover, he has been invited by media such as The Standard and Apply Daily to provide expert opinions on technology.
Language Cantonese
Date and Time 2018/06/11 12:30 to 14:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries John Poon
Tel: 28231257
Email: john@chamber.org.hk
Fee Members @ HK$190 / Non-Members @ HK$400
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings will only be confirmed with full payment, on a first-come-first-served basis.
- Substitution is allowed for corporate members only with advanced notice while walk-ins will normally not be accepted.
- Please note that the Chamber reserves the right to decline any booking or cancel the event without explanation. In any such instance, the event fee will be returned in full.
- There will be no refund for attendees cancelling or not showing up for the event unless the cancellation request is made in writing at least 3 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- Starting 1 January 2017, all off-line bookings (e.g. fax, e-mail, post) for Chamber events will be charged a $50 handling fee per person. Make the switch to online today by installing our app or registering via our website to save the environment and save money.
- Priorities are given to corporate members. The decision to accept or decline any bookings shall be at the sole discretion of the Chamber.