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SoLoMo (Social, Local, Mobile) apps have been the most exciting change agent for businesses in the recent years. Traditional industries are facing serious challenges from newcomers utilizing new technologies. The markets will definitely become more competitive in the near future. As the number of mobile users surpasses the number of desktop users, we expect the digital consumption pattern to migrate from "mobile-first" to "mobile-only". The new generation will do online shopping anytime and anywhere with their mobile devices. How should business leaders tackle the resulting challenges & opportunities?

The Chamber has invited Benny Chan, Founder of SillyCube Technology Ltd, to share with members his insights of mobile marketing. Presentation will include:
- Introduction of the latest Mobile Tech Trend (AR, QR code, Indoor positioning, internal business app);
- introduction of the most popular social media (Facebook, Instagram, WeChat, SnapChat); and
- practical case sharing of business expansion with mobile apps.

Mr Chan graduated from HKUST with a Bachelor's degree in Computer Science and Engineering. In 2009, he co-founded the mobile app and web development company, SillyCube Technology Ltd. He was interviewed by HKET, TVB, HKGCC for his professional knowledge and startup experiences. The SillyCube brand mobile apps have achieved more than 3 million downloads on Google Play. In 2010, the company was approved by the Hong Kong Science Park to join the Incu-Tech Programme.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)	Benny Chan, Founder of SillyCube Technology Ltd
Language	Cantonese
Date and Time	2015/08/19 12:30 to 14:00
Venue	Chamber Theatre, 22/F United Centre
Media	Open to media
Enquiries	Roy Chuk Tel: 2823 1246 Fax: 2821 9546 Email: rchuk@chamber.org.hk
Fee	Members @ HK$170 / Non-Members @ HK$360 This event accepts Chamber Coupon (terms and conditions) Members enjoy 30% discount with BOC HKGCC VISA Card
Notes	- Bookings will only be confirmed with full payment, on a first-come-first-served basis. - Please note that the Chamber reserves the right to decline any booking or cancel the event without explanation. In any such instance, the event fee will be returned in full. - There will be no refund for attendees cancelling or not showing up for the event unless the cancellation request is made in writing at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$60 deduction, whichever is higher. - Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons. - The decision to accept or decline any bookings shall be at the sole discretion of the Chamber.