Improving Searchability: Demystifying Google Ads
Francesco Bonafine, Co-Founder and Managing Director of Digital Nomads HK, shared his insights on using Google advertising as an alternative to more traditional marketing strategies at a roundtable luncheon on 20 September. He highlighted key techniques, including the use of negative words and ad extensions, which can help boost the success rate of a company’s campaign on Google Ads and also help save costs. Members also learned how to use a combination of different programmes and functions offered by Google to evaluate the effectiveness of their campaigns.
2019/09/20