Background:

Tsuen Wan, rich in local food, history, and culture, is emerging as a hidden gem and a new travel destination for both local and Greater Bay Area (GBA) travelers. In Hong Kong, travelers are moving beyond shopping and luxury experiences, seeking deeper connections by exploring neighborhoods that offer meaningful and authentic experiences. Chinachem Group, with its strong roots in Tsuen Wan for over 60 years and its headquarters located there, is well-positioned to capitalize on this trend. Tsuen Wan is home to several key Chinachem properties, including NINA MALL, Nina Hotel, Nina Park, and the latest addition, D·PARK. Chinachem is dedicated to leveraging its resources and creating synergies to offer a fresh and engaging travel experience for its target audiences.

Question for students:

Tsuen Wan, known as the “city of bridges”, offers seamless connectivity between NINA MALL, Nina Hotel, Nina Park, D·PARK, and other nearby attractions, allowing visitors to explore the area without returning to street level. This unique network makes it easy for travelers to discover the hidden charm of the neighborhood. What strategies can be implemented to enhance collaboration among these properties and leverage the bridge network to attract more local and international visitors, especially GBA visitors, encouraging them to explore Tsuen Wan? The goal is to inspire a reimagined vision of Tsuen Wan as a vibrant destination with a rich blend of experiences. Through stronger collaboration, creative use of infrastructure, and strategic partnerships, Chinachem Group aims to position Tsuen Wan as a must-visit destination for both local and GBA travelers. Consider opportunities to partner with local businesses, the public sector, stakeholders, and the community to maximize the impact and reach of this initiative.