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Project Overview

Shun Tak Holdings Limited, in partnership with AJ Hackett International, has secured the development and operation rights for the “Adventure Zone” at Ocean Park Hong Kong.

Scheduled for completion in mid-2028, this landmark attraction will be Asia’s first immersive sky-high adventure experience, spanning 120,000 sqm at Ocean Park’s Upper Park “The Summit.” Beyond adrenaline-pumping activities such as bungy jumps, ziplines, and alpine coaster luge, the Adventure Zone is designed to appeal to all ages and backgrounds. It will feature iconic, visually stunning attractions such as scenic swings, net parks, rope parks, and innovative playgrounds that create lasting memories for families, friends, and social explorers alike. Seamlessly integrated into Hong Kong’s natural landscape, this “urban oasis” promises a unique blend of thrill, leisure, and visual storytelling.

This project exemplifies Shun Tak’s “Tourism+” strategy, reinforcing its leadership in cultural tourism and its commitment to sustainable development and conservation.

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Mission

Provide an analysis of visitor demographics, identify what these target groups would enjoy about the project and how, and then create a strategic, actionable plan that builds anticipation and excitement for the Adventure Zone from now until its targeted launch in 2028.

Inspirations

Expectations

Your proposal should demonstrate strategic thinking and creativity, addressing the following judging criteria:

  1. Innovation & Creativity
    • Original ideas that break through conventional marketing approaches and resonate with diverse audiences.
  2. Relevance
    • Alignment with Shun Tak’s and AJ Hackett International’s brand values, Ocean Park’s positioning, and Hong Kong’s tourism development goals.
  3. Feasibility & Flexibility
    • Practicality of implementation within realistic budgets and timelines, with adaptability to changing market conditions.
  4. Impact
    • Potential to generate measurable engagement, build anticipation, and strengthen Hong Kong’s image as a world-class destination.
  5. Clarity
    • A well-structured, compelling presentation that clearly communicates your vision and actionable steps.

Format:

  • A 5 to 10 slide presentation in PDF format (for first round).

Prizes

Champion champion

HKD20,000 cash prize   
+ 
Interview opportunity for potential placement/internship 
+ 
HKGCC Student Associate Membership (1 year)

1st Runner-up 1st Runner-up

HKD10,000 cash prize       
+ 
Interview opportunity for potential placement/internship 
+ 
HKGCC Student Associate Membership (1 year)

2nd Runner-up 2nd Runner-up

HKD5,000 cash prize   
+ 
Interview opportunity for potential placement/internship 
+ 
HKGCC Student Associate Membership (1 year)

About Shun Tak Holdings

Shun Tak Holdings Limited is an integrated cultural tourism conglomerate listed on the Hong Kong Stock Exchange (Stock code: 242). The Group is a forerunner in Macau and Hong Kong’s tourism and transportation scene and has established a sizable portfolio of infrastructure investments and integrated developments spanning major economic zones across China, including the Pearl River Delta, the Yangtze River Delta and Beijing-Tianjin-Hebei regions. It has also extended its footprint in the Singapore real estate market through acquisitions of premium properties and land parcels in downtown locations.

With “Tourism+” as its growth strategy, the Group strives to harness its cross-sectoral experience in property, transportation, infrastructure, integrated commercial projects, hospitality and investments to deliver economic value for regions it operates in, as well as contribute to the country’s national development blueprint.

Address
22/F United Centre, 95 Queensway
Admiralty, Hong Kong
General Enquiries
Mr. Mitch Cheung
bcc@chamber.org.hk
(852) 2823-1233
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