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Topic:  

Elevating Community Engagement with CCG Hearts, Chinachem Group’s brand new membership rewards programme. Optimising app promotion for impactful community service and volunteerism.

Your task is to:

  • Create a compelling awareness campaign outlining an innovative community engagement strategy for CCG Hearts (the app), designed to inspire acts of kindness and community service.
  • Emphasise the program's distinctiveness, as it combines the traditional "spend and earn" rewards framework with the "do quests to earn points" feature. We firmly believe that contributing to the community can contribute to a better Hong Kong, and we should reward these good deed
  • Provide advice on how to foster stakeholder engagement, utilising the app's features and functions while leveraging the reach of social media to promote the programme extensively.
  • Please advise on measuring the performance of your proposed strategy and clarify how data analysis can refine your approach to maximise its impact.

Inspirations

  • Big Heart. Big Rewards – CCG Hearts is a new kind of membership rewards programme that believes doing good means happiness. CCG Hearts encourages all of us to engage with our communities, so we can make Hong Kong a better place — together. And that, is something truly worth rewarding.
  • For more information, please visit https://www.chinachemgroup.com/ccg-hearts
Let’s begin with a Quest 
A Quest — an opportunity for you to volunteer, earn points and redeem rewards while spreading joy in our communities. By taking a proactive approach to elevating life in Hong Kong, ordinary people can do some extraordinary things. 
Think creatively and see how this innovation can be a changemaker in community engagement.
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Expectations

A 5 to 10 slide presentation of their Submission produced in PDF format (for first round)

Basic judging criteria:

  • Innovation: How innovative is the solution with regard to addressing the problem described in the Brief?
  • Relevancy: How relevant does the solution respond to the specific issue(s) set out in the Brief?
  • Feasibility: How feasible is the solution in practice? Will the solution be sustainable over the long term?
  • Impact: What is the scale of potential social impact of the solution? How significant is the impact?
  • Clarity: How well is the solution articulated? Except as otherwise provided below, the 5-10 Teams from each Sponsor’s track with the highest score at the end of this round will proceed to the next round.

 

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Prizes

Champion

champion

HKD 30,000 cash prize   
+      
A potential publication of award-winning submission on CCG website and e-Magazine   
+      
HKGCC Student Associate Membership (1 year)

1st Runner-up

1st Runner-up

HKD 20,000 cash prize   
+      
HKGCC Student Associate Membership (1 year)

2nd Runner-up

2nd Runner-up

HKD 10,000 cash prize   
+      
HKGCC Student Associate Membership (1 year)

About Chinachem Group

Since 1960, Chinachem Group has been a leading property developer in Hong Kong, with a portfolio covering residential, commercial, retail and industrial buildings for sales and investment, in addition to operating hotels, property management as well as healthcare and elderly services. The Group actively seeks to make a positive contribution to society through its adherence to the ‘Triple Bottom Line’, a commitment that its activities will benefit People, bring Prosperity to the community and preserve the Planet. Please visit www.chinachemgroup.com/en

22/F United Centre, 95 Queensway
Admiralty, Hong Kong
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GENERAL ENQUIRIES
Ms. Kary Chung
bcc@chamber.org.hk
(852) 2823-1237