What's On

This workshop is an accredited CPD (Continuing Professional Development) training by The CPD Certification Service in the United Kingdom. It is designed to help enhance your sales effectiveness by:

- Understanding customer behaviors and trends
- Uncovering needs through the CASH questioning model
- Magnifying the needs and pain points to create an urgency
- Leading the call to a successful close

Programme Outline:
• Understanding what people are looking for
• Identify the "Need behind the Need"
• Using the powerful "CASH" Questioning techniques
• Recognizing and adapting to DiSC Communication styles
• Present products and services to match customer needs
• Handling difficult customers

Who should attend:
• Anyone in a client facing role with the objective of selling, marketing and promoting
• Managers who need to coach their teams to better performance

Coronavirus Containment Measure:
- To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event
- To minimise the risk of spreading the coronavirus, if you or a family member has been overseas within 14 days of this event, then we kindly request that you do not attend.
- To prevent the spread of Covid-19, food and beverages will not be provided during the event
- All visitors must scan the "LeaveHomeSafe" QR code at the entrance and undergo body temperature checks.

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.


Sajnani has had over 30+ years’ experience in the training industry, the recent 20+ years running his own consulting business and prior to those 10 years having worked for two major training organizations, Learning International formerly known as Xerox Learning Systems, (and finally as AchieveGlobal), and Dale Carnegie, as both a Training Consultant, and finally as one of the Institute Directors. Sajnani joined Huthwaite as Senior Consultant in 2004. He was one of the first batches of Huthwaite trainers certified to facilitate SPIN programs in Asia.

Sajnani specializes in the delivery of sales and sales management programs, as well as training in the area of leadership and management. He is the author of The “P” Factor – Dealing with the dynamics of ever changing people.

He is described by participants as engaging, dynamic and energetic. His enthusiasm and commitment to helping clients achieve business results has won him a record of training success. Sajnani is outgoing and employs participative methods in his training ensuring that every participant in his class has the opportunity to gain from the session. He creates an atmosphere of sharing and open discussion whereby all the participants are willing to get involved in the session in order to ensure that there is a benefit to everyone in class.

Language English
Date and Time 2022/07/29 09:30 to 17:30
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Henry Ng
Tel: 28231293
Fee Members @ HK$1,800 / Non-Members @ HK$2,300
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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