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In the era of digitalization, one must possess a comprehensive profile of digital assets in order to become a leading company. A digital asset audit could help you obtain a centralized overview of your company's digital assets and their respective performances. Through such audit, you could even map your company's digital assets against your audience needs and benchmark your competitors' performance; hence, raising your competitiveness.

At this seminar, the speaker will demonstrate how a digital asset audit could be conducted. He will also share some insights on the current market trends of digital business performance.

Speaker(s) Edmund Lee - CEO of The Answr and VP of Hong Kong Digital Analytics Association
Edmund Lee is a maven in big data, social media, UGC (user generated content) publications & editorial analysis. He is the pacesetter with over a decade of solid experience in digital analytics. Being the Vice President of the Hong Kong Digital Analytics Association, Edmund strives to drive the development of the digital analytics profession. He also serves as an advisor for brand-conscious corporations and individual domain experts. He led the development of the first social media analytics tool in Hong Kong in 2008 and won different industrial prizes. He was graduated in Department of Computing of Hong Kong Polytechnic University.
Language Cantonese
Date and Time 2019/11/21 09:15 to 11:45
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Kelly Leung
Tel: 2823 1239
Fee Members @ HK$750 / Non-Members @ HK$950
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.