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Major news organizations receive dozens of press releases every day but the editors will choose to ignore most of them. This two-hour workshop is designed to help participants understand how to write press releases that get noticed and published. Powerful, compelling press releases that contain anecdotes, details and quotes help bring the story to life and are more likely to generate positive media coverage.

Content:
1. What Journalists Want:
- The goals and motivation of journalists
- How journalists decide "What is News?"
- 'Hard' news vs 'soft' news
- Targeting firm messages to appeal to journalists

2. Getting the Structure Right:
- Ledes and Nuts
- Guts and Kickers
- Basic 'spot story' – 'hard' news
- WSJ feature model – 'soft' news

3. Implementation:
- Anticipating reporters' questions
- Development of checklist for crafting effective press releases

Speaker(s) Jeffrey Timmermans, Ph.D., Media Consultant, Connect Communication
Jeffrey has more than two decades of experience in Asia as a financial journalist and journalism educator, having worked as a reporter in Tokyo for The Wall Street Journal and as a managing editor for Dow Jones Newswires in Hong Kong and Singapore. He also worked for Bain & Company, leading the global strategy consulting firm's public relations efforts in Asia. Jeffrey has a M.S. degree from Columbia University's Graduate School of Journalism and a Ph.D. from The University of Hong Kong.
Language English
Date and Time 2019/04/11 15:00 to 17:30
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Cathy Chan
Tel: 28231282
Email: cathy@chamber.org.hk
Fee Members @ HK$750 / Non-Members @ HK$950
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.