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One of the most important part of Digital Marketing is Tracking and Measurement of your online performance. How would you otherwise know what is working and what is not?
By measuring the right actions on your website and your online campaign outcome, you will be able to track your Return On Investment and make data based decisions.

In this session, we will be covering:
• Google Analytics tracking and how to set it up
• Facebook Pixel tracking and how to set it up
• Basics of Google Analytics (how and where to find the data)

* Participants who attended all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by HKGCC & Concinnity & Pandasia.

Get Up To Speed With Digital Marketing Series:
1. Digital Strategy on 13 March, 9:30am – 12:00pm (Event Code: W190313KF, please register: here)

2. Online Advertising 101 on 20 March, 9:30am – 12:00pm (Event Code: W190320KF, please register: here)

3. Search Engine Optimization 101 on 27 March, 9:30am – 12:00pm (Event Code: W190327KF, please register: here)

4. EDM Marketing 101 on 3 April, 9:30am – 12:00pm (Event Code: W190403KF2, please register: here)

5. Tracking and Analytics on 10 April, 9:30am – 12:00pm (Event Code: W190410KF, please register: here)

Speaker(s) Tina Goguia, Founder of Pandasia Digital
• Tina has eight years of Digital Marketing experience and is a former Googler and Facebook employee. Based out of their European headquarters in Dublin Ireland, she spent five years helping Small Medium Businesses and large corporations to leverage both platforms in terms of advertising strategy on Google and Facebook.
• Currently she runs her own fast-growing Digital Marketing agency called Pandasia Digital which provides Digital Marketing solutions such as Digital Marketing Consulting, Google Advertising, Social Media Advertising (Facebook and Instagram) and Digital Marketing Trainings to its clients (in Hong Kong). She was also Digital Marketing trainer at General Assembly and has provided Digital Marketing related masterclasses throughout South-east Asia as well.
Language English
Date and Time 2019/04/10 09:30 to 12:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Kelly Leung
Tel: 2823 1239
Fee Members @ HK$950 / Non-Members @ HK$1,150
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.