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This search engine optimization (SEO) seminar will show you how to make your website's ranking higher. We'll discuss using what tools to perform a keyword analysis, how and where to choose your best keywords for best results, and best ways to get incoming links to help increase your web visibility. Lastly, we will cover Local SEO for local search results.
Search Engines can provide great leads/prospects for your business, but why aren't you getting as much traffic as you'd like? Why are competitors' ranking higher compared to your website? What can you do to increase your website's visibility?
We will be covering:
• How to research best keyword terms that will drive qualified leads to your website
• Changes on your website that will increase your website's visibility
• Ways to improve your website's ranking
• Do's and Don'ts of search engine optimization

* Participants who attended all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by HKGCC & Concinnity & Pandasia.

Get Up To Speed With Digital Marketing Series:
1. Digital Strategy on 13 March, 9:30am – 12:00pm (Event Code: W190313KF, please register: here)

2. Online Advertising 101 on 20 March, 9:30am – 12:00pm (Event Code: W190320KF, please register: here)

3. Search Engine Optimization 101 on 27 March, 9:30am – 12:00pm (Event Code: W190327KF, please register: here)

4. EDM Marketing 101 on 3 April, 9:30am – 12:00pm (Event Code: W190403KF2, please register: here)

5. Tracking and Analytics on 10 April, 9:30am – 12:00pm (Event Code: W190410KF, please register: here)

Speaker(s) Vishwas Thakkar, Founder of Concinnity Limited
Vishwas runs Concinnity Ltd, a boutique digital consultancy specializing in analytics, marketing automation and Search Engine Optimization. In his existing role, he gives advice to clients from industries like fitness, insurance, publishing, fashion, e-commerce, food & beverage, etc regarding development and implementation of online marketing strategies, to achieve predefined objectives.
He has a Post-graduate degree in Business Management and a Bachelor's degree in Engineering majoring in Information Technology. He previously worked as a software professional with investment banks, including ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS. The unique blend of exposure from IT, business consulting and the digital world puts him in a unique position to understand the challenges in digital marketing and make tactical, efficient and results-driven strategies.
Language English
Date and Time 2019/03/27 09:30 to 12:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Kelly Leung
Tel: 2823 1239
Email: kelly@chamber.org.hk
Fee Members @ HK$950 / Non-Members @ HK$1,150
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.