In today's digital world, CEO is more than a strategic leader, but also a KOL of the company presenting a holistic image of the company and its core values.
Join us at this network and learn event to learn some winning marketing strategies adopted by corporate leaders!
With the popular engagement in social networks, new media advertising ideas emerge. Through social media, even small creative advertising productions can attract widespread attention, resulting in great publicity benefits. Key Opinion Leaders (KOL) as part of content marketing and other new marketing model concepts have also emerged in the market. Real life sharing on social networking sites attracts thousands of attention, and online users then share it with personal accounts to co-create a human promotion offensive, an online promotion that has become an irresistible trend, with brands cooperating with KOLs in different means to penetrate the market, creating an outbreak of the network craze of all times.
‧ The real global trend: CEOs become companies' KOL
‧ Overview of Digital and Key Opinion Leaders Marketing
‧ Understand and manage Digital Marketing, including Social Media and Key Opinions Leaders
Speaker: Kenny Tang
CEO, CSG ZtoA O2O Marketing
Kenny brings over 10 years of experience in marketing, such as TVB, AVT, Convey and 4As(JWT). Kenny's specialty is helping and working with clients on PR and marketing promotion project. Kenny is good at growing, guiding, and managing the consumer/ stakeholder perception of brands/ company by using different offline channels as well as online platform.
Enjoy casual networking drinks with canapés!