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In today's digital world, CEO is more than a strategic leader, but also a KOL of the company presenting a holistic image of the company and its core values.
Join us at this network and learn event to learn some winning marketing strategies adopted by corporate leaders!


With the popular engagement in social networks, new media advertising ideas emerge. Through social media, even small creative advertising productions can attract widespread attention, resulting in great publicity benefits. Key Opinion Leaders (KOL) as part of content marketing and other new marketing model concepts have also emerged in the market. Real life sharing on social networking sites attracts thousands of attention, and online users then share it with personal accounts to co-create a human promotion offensive, an online promotion that has become an irresistible trend, with brands cooperating with KOLs in different means to penetrate the market, creating an outbreak of the network craze of all times.

Key Content:
‧ The real global trend: CEOs become companies' KOL
‧ Overview of Digital and Key Opinion Leaders Marketing
‧ Understand and manage Digital Marketing, including Social Media and Key Opinions Leaders

Speaker: Kenny Tang
CEO, CSG ZtoA O2O Marketing
Founder, Kooleader

Kenny brings over 10 years of experience in marketing, such as TVB, AVT, Convey and 4As(JWT). Kenny's specialty is helping and working with clients on PR and marketing promotion project. Kenny is good at growing, guiding, and managing the consumer/ stakeholder perception of brands/ company by using different offline channels as well as online platform.

Enjoy casual networking drinks with canapés!

Speaker(s) Kenny Tang
CEO, CSG ZtoA O2O Marketing
Founder, Kooleader

Kenny brings over 10 years of experience in marketing, such as TVB, AVT, Convey and 4As(JWT). Kenny's specialty is helping and working with clients on PR and marketing promotion project. Kenny is good at growing, guiding, and managing the consumer/ stakeholder perception of brands/ company by using different offline channels as well as online platform. Moreover, he conducted tutorial as a lecture to the higher education institution:

• Hong Kong Baptist University
• City University of Hong Kong
• The Chinese University of Hong Kong
• IVE and corporate staff training in marketing
• South China Morning Post
• Hong Kong Productivity Council, etc.
Language Cantonese
Date and Time 2019/03/26 18:30 to 20:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Kelly Leung
Tel: 2823 1239
Email: kelly@chamber.org.hk
Fee Members @ HK$250 / Non-Members @ HK$450
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.