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How Technology is set to change the China's Consumer of Tomorrow
Mainland Chinese consumers have a keen interest in new technology and they expect brands to have an active social media presence, according to a recent KPMG report titled, “Me, my life, my wallet.” Anson Bailey, KPMG China’s Head of Consumer and Retail, ASPAC, and Head of Technology, Hong Kong, discussed the findings of the survey and the potential for businesses that can tap into big data and the Chinese consumer’s adoption of e-wallets and internet platforms.
2019/01/30
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