Despite the demise of the dot-coms, the Internet revolution
is far from over. In fact, it is entering a new era as wireless data services become a
reality.
In 1999, about 165 million wireless phones were sold worldwide. By 2004, the number of
mobile devices is expected to exceed 1 billion.
U.S. based research company Jupiter Communications forecasts that the number of
browser-enabled mobile phone users worldwide will skyrocket from 1.1 million in 1999 to
79.4 million in 2003. IDC forecasts that there will be 1 billion Internet users by the end
of 2002, and approximately 60 per cent of users are expected to be mobile Internet
subscribers.
In Asia, the number of wireless Internet users is expected to double in the next three
years to about 350 million, representing the fastest growth rate in the world. In short,
the world is about to go mobile.
Mobile commerce
The introduction of GPRS (General Packet Radio Services) ?which changes wireless data
transfer from circuit switch to packet mode ?means that instant connectivity to the
Internet from a mobile phone is now a reality, and with it mobile commerce (m-commerce).
M-commerce is the collision of the two fastest growing markets in the world: the
wireless Internet and e-commerce. It is considered a subset of e-commerce which
specifically refers to e-commerce that is carried out on a mobile terminal. By 2003, it is
expected that 25 per cent of mobile users worldwide will be using m-commerce and that it
will take a significant share of the overall e-commerce pie.
Stages of adoption
To speed up acceptance of m-commerce, many companies are now starting to develop WAP
content offerings, betting that consumers with comfortable accessing Internet-based
information through mobile devices will make online purchases.
Industry analysts predict m-commerce will come in three stages. The first popular
application for m-commerce will most likely be simple, straight-forward transactions, such
as using your mobile phone to pay for a can of Coke from a vending machine. This is not as
sci-fi as it sounds, because it is already happening at a vending machine at the football
field next to Taikoo Place, Quarry Bay.
The second stage of m-commerce will draw on more advanced technology, such as satellite
Global Positioning System (GPS), Personalisation Applications and "Push"
Promotion Messaging. For example, you might receive promotional information or an
electronic dining coupon from one of your favourite restaurants in Causeway Bay when you
are in that area.
The third stage may involve complex payment applications. These will be able to pay
bills, provide universal shopping carts, or virtual wallets. Instead of carrying your
wallet, you will be able to store all your credit, debit and membership cards
electronically on your mobile phone and be able to purchase any product from anywhere in
the world. With such payment applications, m-commerce will eventually overtake e-commerce
in popularity.
It is predicted that it will take at least two more years before high volume m-commerce
becomes a commercial reality. The problem right now is the lack of infrastructure and
applications. Most of the m-commerce events we hear about are nothing more than
public-relations stunts.
How it will affect business
M-commerce will revolutionise the way the business world works, and will create many new
business opportunities for companies who embrace the new technology. For example, you can
mobilise your sales force. Imagine all your sales people can be on the road and be able to
access your complete company database at any time.
It will enable you to bring your office anywhere, anytime whenever you want and then
utilise it at the very moment a business opportunity strikes.
For now, what businesses can do "today" is to conduct a serious
reality-check, do research and start thinking "mobile." Because in no time you
can be sure your competitors will be doing so.
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Michael Preiss is vice chairman of the Chamber's e-committee. Sassuan Lee is an
e-commerce and mobile commerce professional.
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