The Internet has
opened a whole new can of worms
for banks venturing into online banking to deal with
Security ranks high on the list of concerns among banks offering online banking
services, followed by building a large enough online customer base to justify the huge
investments they must make to facilitate these new virtual services.
"It is vital that banks build the volume to ensure they recoup their
investment," Derek Wong (right), managing director, Dah Sing Bank, told the
audience at the Chamber's Oct. 13 roundtable luncheon.
"We will
probably be able to migrate some customers from using branches to going online. But even
if we can migrate some customers from branches, it won't bring us much savings unless a
large percentage of our customers use our Internet banking services," he said.
Compounding this problem is the issue of security, which requires large, regular
investments to maintain, and at the same time banks need to keep the cost of online
services low to encourage the migration and also attract new customers, which are often
price sensitive.
But Mr Wong said he feels there is more to online banking than just the technology or
it being a new channel for banks to promote services.
"It is a new lifestyle and the day will come when those people now in secondary
school probably won't want to use any banks as we know them today," he said. "So
we have to think beyond financial services. We have to think of adding value to our
current services."
M Ramaswami (right),
vice president, e-commerce director, Asia Pacific Region, Citibank, also speaking at the
luncheon, said the Internet is transforming the way banks do business by giving greater
value services to customers.
Soon, people will be able to e-mail money at the click of a mouse around the world. The
receiver will also be able to spend the money online instantly. The issue with emailing
money is when you want to take it out of the virtual world and use it as physical money.
Users will still have to wait one to two days to clear the email, as a cheque is cleared
today.
Another service that will bring direct cost savings to customers will be bill
settlement. Three to four years ago, many companies used to pay their bills through
cheques. By transferring this chore to the Internet the cost of paying bills drops from
about $8 per cheque to about 20 cents, he said.
"So essentially, we've taken over the role of mailman, the stamp licker and so
on," Mr Ramaswami said.
But banks are also concerned that just as they will render redundant many traditional
services, they themselves may be a causality of the Internet.
"One of the worries of banks is the large number of new virtual entries, which are
not traditional banks, but they offer a whole set of extremely attractive financial
services," he said.
The trust traditional banks' enjoy gives them an advantage, at least for now, over
virtual banks. Also, no one is sure how long these new financial service companies will be
operating, but they are forcing banks to rethink their services.
Bloomberg's Robert
Stewart (right), the third speaker at the luncheon, echoed a question Hong Kong
Monetary Authority Deputy Chief Executive David Carse raised. What would happen if 25 per
cent of customers online suddenly decided they wanted to move their funds?
"Instead of the traditional run ... you have the virtual run," Mr Stewart
said. "How do you deal with that kind of thing?"
He also pointed out that while banks may claim to have an impressive numbers of
registered users, the number of people actually using a bank's online services could be
substantially lower.
"People will have a lot more mobility. Initially they may take one online account
to test the waters, but why not take 10? There is no difference," he said.
Customers having multiple accounts will increasingly make it difficult for banks to
build and measure their critical mass to make their investments in online banking
worthwhile, Mr Stewart said.