header
The Chamber
About Us
Join Us
Contact Us
Policy Statements

Directory

Opportunities

Information

Web Mart

The Hong Kong General Chamber of Commerce   Current HK Weather Report Current HK Traffic Condition

advertise.gif (6692 bytes)
In the Bulletin

From the Chairman

From the Director


Legco Report


Letters

To the Chamber

Cover Story

Wine Hub Aspirations

Special Feature
Productivity, Cost & the 'Knowledge Economy'

Business
Policy Address 2000

HK on Good Start for New Millennium

Face to Face
BCE Convenor Barrie Cook
Programmes
Open Network Propels i-mode Growth

Save Money by Saving Energy
e-Chamber
Welcome to the 'Next Century'
Chamber Inks Web Site Cooperation with Growasia.com
Addressing the Challenges of Online Banking
Member Profile
Making IT Education Child's Play

ARCHIVES
2000 Issues
1999 Issues

Search Archives






e-CHAMBER                                                        November  2000 Issue

the bulletin


Addressing the challenges of online banking

oebank.jpg (7927 bytes)The Internet has opened a whole new can of worms
for banks venturing into online banking to deal with

Security ranks high on the list of concerns among banks offering online banking services, followed by building a large enough online customer base to justify the huge investments they must make to facilitate these new virtual services.

"It is vital that banks build the volume to ensure they recoup their investment," Derek Wong (right), managing director, Dah Sing Bank, told the audience at the Chamber's Oct. 13 roundtable luncheon.

oebank1.jpg (4991 bytes)"We will probably be able to migrate some customers from using branches to going online. But even if we can migrate some customers from branches, it won't bring us much savings unless a large percentage of our customers use our Internet banking services," he said.

Compounding this problem is the issue of security, which requires large, regular investments to maintain, and at the same time banks need to keep the cost of online services low to encourage the migration and also attract new customers, which are often price sensitive.

But Mr Wong said he feels there is more to online banking than just the technology or it being a new channel for banks to promote services.

"It is a new lifestyle and the day will come when those people now in secondary school probably won't want to use any banks as we know them today," he said. "So we have to think beyond financial services. We have to think of adding value to our current services."

oebank2.jpg (5209 bytes)M Ramaswami (right), vice president, e-commerce director, Asia Pacific Region, Citibank, also speaking at the luncheon, said the Internet is transforming the way banks do business by giving greater value services to customers.

Soon, people will be able to e-mail money at the click of a mouse around the world. The receiver will also be able to spend the money online instantly. The issue with emailing money is when you want to take it out of the virtual world and use it as physical money. Users will still have to wait one to two days to clear the email, as a cheque is cleared today.

Another service that will bring direct cost savings to customers will be bill settlement. Three to four years ago, many companies used to pay their bills through cheques. By transferring this chore to the Internet the cost of paying bills drops from about $8 per cheque to about 20 cents, he said.

"So essentially, we've taken over the role of mailman, the stamp licker and so on," Mr Ramaswami said.

But banks are also concerned that just as they will render redundant many traditional services, they themselves may be a causality of the Internet.

"One of the worries of banks is the large number of new virtual entries, which are not traditional banks, but they offer a whole set of extremely attractive financial services," he said.

The trust traditional banks' enjoy gives them an advantage, at least for now, over virtual banks. Also, no one is sure how long these new financial service companies will be operating, but they are forcing banks to rethink their services.

oebank3.jpg (5046 bytes)Bloomberg's Robert Stewart (right), the third speaker at the luncheon, echoed a question Hong Kong Monetary Authority Deputy Chief Executive David Carse raised. What would happen if 25 per cent of customers online suddenly decided they wanted to move their funds?

"Instead of the traditional run ... you have the virtual run," Mr Stewart said. "How do you deal with that kind of thing?"

He also pointed out that while banks may claim to have an impressive numbers of registered users, the number of people actually using a bank's online services could be substantially lower.

"People will have a lot more mobility. Initially they may take one online account to test the waters, but why not take 10? There is no difference," he said.

Customers having multiple accounts will increasingly make it difficult for banks to build and measure their critical mass to make their investments in online banking worthwhile, Mr Stewart said.

 

 

 

cbclogo.gif (2310 bytes) China Business Conference 2000
7th Annual HK Business Summit
wpe5.jpg (1320 bytes) 2000 Business Prospects Survey Result
Events
Training Training
china.gif China
International
pressicon.gif (3109 bytes) Chamber Press Releases
bulletin.gif (1867 bytes) The Bulletin magazine
news.gif Chamber News
HK Newsletters
tradedept_icon.gif (2406 bytes) Trade and Industry Dept Circulars
speech_icon.gif (1427 bytes) Speeches at Chamber Events
comments.gif (467 bytes) Economic Comments
hkbiz Hongkong Business
csilogo.jpg (6787 bytes) HKCSI
fa_logo.gif (1527 bytes) Hong Kong Franchise Association
mbc_icon.gif (10243 bytes) Managing Business in China
wtorep.gif (915 bytes) China's Entry into the WTO and the Impact on Hong Kong Business
wtobook.gif (2190 bytes) WTO Electronic Handbook
permit req-1.gif (1003 bytes) HK's Entry Requirements for PRC Nationals
pbec.gif (1293 bytes) PBEC Hong Kong, China Member Committee
green_logo.gif (2394 bytes) 2000 Hong Kong Eco-Business Awards
wsc.gif (449 bytes) World Services Congress 2001 Hong Kong
wpe7.jpg (1752 bytes) General Holidays for 2002
 
About HKGCC | Member Services | Join Us | Contact Us | Advertising | Jobs
The Chamber's Privacy Policy Statement
Copyright © 1998-2008 The Hong Kong General Chamber of Commerce. All Rights Reserved.