Our 2002 membership retention drive is now complete. Almost 83 per cent of
those invoiced renewed their membership with the Chamber -- a rate much higher than the
worst days of the Asian Financial Crisis, but short of the historic high of 86 per cent in
2000. Although this is quite good, considering the poor economic conditions, we must
replenish our membership with new members.
A membership organisation such as the Hong Kong General Chamber of
Commerce depends on its members not only for financial support, but also for policy input
and for networking mass. In recent years, the economic downturn, combined with a
proliferation of competing business organisations, have made maintaining our membership
numbers a difficult job. We pride ourselves on being an international chamber, but the 30
or so foreign chambers, with some very active and strong ones, now target some of the same
members we are interested in. Locally, we are one of the "big four" chambers,
but there are many local business associations which claim to provide some of the same
services that we do. We are still the most influential chamber, and the only true
"international bridge" business organisation in Hong Kong, but when dollars are
scarce, organisations like ours have to scramble to be needed.
Therefore, in this crowded landscape, with every businessperson watching
their budget very carefully, what is the Chamber doing? The answer must be varied, since
there are hundreds of reasons why our 4,000 members join our Chamber. Some like our large
luncheons, such as our Distinguished Speakers Series. Some like our sandwich luncheons
where a detailed discussion of a more technical nature can take place. Many like the
networking and camaraderie at our events -- with many women very keen about our new Women
Executives Club. Others like our business matching services when we receive incoming
delegations or when we go out on trade missions. The SMEs like the fact that our weight
helps promote their interests too. Our China work, especially in WTO areas, attracts many
members. Still others like the fact we speak up on behalf of the business community
whenever we can, using both our good relations with the press and with the government to
offer advice that furthers economic development here. Trading members like our Certificate
of Origin service. Many like the information and trade leads we provide, especially
through our Web site. Finally, many like the ability to find answers and assistance from
either our staff or from other members -- our Bulletin now documents our
"success stories" in helping members. All our work is geared towards satisfying
different constituents within our membership by staying relevant to as many of them as
possible.
While we believe we provide a low-cost product to members -- our
membership dues have been frozen for four years -- unfortunately, many businesses around
town do not know about us and are not Chamber members. This is where we need our current
members' help. There are many things you can do to help us: tell us what you think the
Chamber needs to do better; refer someone to us; bring someone to our events; talk about
the Chamber with your contacts. If you praise the Chamber, your friends will listen. We
will initiate in a couple of months a member-get-member campaign. But meanwhile, help
promote the Chamber for us. The Chamber is only as strong as the size and interest of its
membership. We need all your help. Contact us if you need more information.