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COVER STORY
                                                           
March 2003 Issue


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coverstory2.jpg (40591 bytes)The business of education

Local demand for further education courses has almost tripled in Hong Kong over the last decade, but the real potential lies in exporting education

Every day, people in Hong Kong pay out roughly five million dollars in tuition fees to further their education and move up a rung on the knowledge-economy ladder. Since the 1970s, the number of adults enrolling in further education courses has doubled every decade, but over the last 10 years the momentum has been accelerating.

"Enrolment in Hong Kong, as a whole, has increased a lot, which is a result of a combination of factors," Professor Enoch Young, Director of the University of Hong Kong School of Professional and Continuing Education (HKU SPACE) explained.

The number of students enrolling at HKU SPACE shot up from 38,782 in 1990 to 106,672 for the academic year of 2001-02. Around 48 per cent of these students were studying for a postgraduate or bachelor's degree, with the remainder studying for non-degree programmes. This is compared to 68,546 students for the same academic year studying at universities under the University Grants Committee of Hong Kong (UGC), which funds about 90 per cent of all government funded university students in Hong Kong.

coverstory1.jpg (12605 bytes)Promotion of life-long learning, people's awareness of the need to upgrade themselves, and also improved design, delivery and quality assurance of programmes offered by institutions is driving this trend, says Prof Young.

Since its establishment in 1956, HKU SPACE has expanded its scope to now offer mainly part-time courses for working adults. HKSAR Chief Executive Tung Chee-hwa's goal of having 60 per cent of the population in Hong Kong go onto higher education by 2010 prompted SPACE to take up the challenge by establishing HKU SPACE Community College, a non-profit company wholly owned by the university, in September 2000.

"We had been running programmes on a self-financing basis for many years, so within six months we were able to start the first community college in Hong Kong," Prof Young explained.

The number of students enrolling at the Open University of Hong Kong (OUHK) has also been soaring. In 2001, almost 27,000 students were enrolled at the university. In the past five years alone, the number of students graduating has doubled. Last year, a record 4,664 students graduated from OUHK, almost 1,000 more than in 2001, explained Professor Tam Sheung-wai, president, OUHK.

"So you could say it is big business, if you want to use the word 'business'," he said.

coverstory3.jpg (15591 bytes)Adult education long neglected

Adult education in Hong Kong has long been neglected. The government's policy that only one-third of secondary school leavers can go onto sixth form to study for their A-levels and then onto university has created huge demand for alternative routes to higher education.

But education in Hong Kong does is not cheap. The UGC puts the average cost per student at HK$230,000 per year, whereas HKU SPACE Community College charges around HK$40,000 per student. Prof Young said HKU SPACE is able to charge much lower fees only because it has huge resources that it has built up over the years.

At the Open University of Hong Kong, the majority of the student population is made up of working adults, with the average age being 33 years old. Because these students are not subsidised, the drop out rate is very low.

To raise tertiary education in Hong Kong to 60 per cent, more students will need to go onto sixth and seventh form to take their A-levels and then onto university. But this would put tremendous pressure on government resources to create more university places, which it can ill afford to do.

Now community colleges are offering form-five graduates the chance to earn an associate degree, which is the equivalent of the first year of a three-year degree. Associate degrees are quite new in Hong Kong, but it allows holders to go on to do a full degree.

"I think the whole associate degree is very new in Hong Kong but I think it has great potential in the sense that it will provide an alternative route for the students who can't get into sixth form," Prof Young said.

Community colleges are also helping meet the huge demand for continuing education of the working population.

Continuing education in Hong Kong was largely ignored by the government until the mid-1990s, when the release of a study showed that on average, 40 per cent of the working population in OECD countries take continuing education of some kind. In Hong Kong, the rate is about 20 per cent.

"In a knowledge economy continuing education can be just as important -- some times it is more important -- as mainstream education," Prof Young said. "That is why some universities have established continuing education courses."

Taking education to the Mainland

coverstory5.jpg (11643 bytes)Universities in Hong Kong are quite unique in that they rely completely on government funding to operate. Around the world, even in China, universities need to fund themselves. Hong Kong universities are only now beginning to look for alternative funding.

One obvious source is to export education. In the United Kingdom and Australia, the export of education is a policy, and has become big business.

Hong Kong universities are quite strong so attracting overseas students would not be difficult, says Prof Young.

"There is no reason why universities should not export education," Prof Tam said. "Like ourselves, we are still exploring new opportunities, getting more courses and expanding our market, especially into China."

But for this to work, government will have to relax some of its restrictions on students coming to study here.

Last year, several students from China wanted to come to Hong Kong to study on a self-financing basis. The university approved their application, but their visas were rejected. When the university enquired why, the answer was: because the students were not subsidised by the HKSAR Government.

Demand for further education in China in the last few years has grown dramatically. While the Mainland government is providing more funding for universities, very little has been done in the area of adult education. But things are changing very quickly.

In the last few years, Mainlanders not only want to get a better education, but they want an education outside of China. HKU SPACE and OUHK are among the schools in Hong Kong that provide such opportunities by offering courses throughout China.

Prof Tam says the OUHK currently has over 3,700 Mainland students enrolled in its courses on a self-financing basis. It has established 22 centres throughout the whole of China, from Xian in the north to Kunming in the south, and graduated 2,000 Mainland students in 1997.

"China has a big market for education. We are doing distance learning, which is the right mode of operation for developing countries," he said.

Across Asia, especially Southeast Asia, India, Bangladesh, and countries in Africa, distance learning is often the best mode of study for these countries. "China, with its huge population, obviously has high demand for higher education. The Chinese distance learning system, on radio and television there, has over 2 million students. We are just starting, but if we can get it right, I feel there is huge potential there," he added.

Exporting education

coverstory4.jpg (12599 bytes)For the 300 or so exhibitors who jammed the HKCEC for the Education and Careers Expo 2003 last month, it was business as usual. University and college representatives from around the world pitched their schools to would-be customers, loaded up wide-eyed students with glossy brochures and swapped business cards with MBA candidates.

But there was something different about the show. Fifteen of China's best known tertiary institutions were vying for student dollars that would once have been heading for the U.K., the U.S., Australia or other respected education destinations.

Exporting education is crucial to the well-being of many universities around the world, including China, who depend on full fee-paying foreign students to balance their books. Yet in Hong Kong, universities are only allowed to take in a token number of overseas students.

"The current government regulations provide no incentive for academics to go out and promote their university," said Prof Enoch Young, of HKU SPACE, who is also Chairman of the Federation for Continuing Education in Tertiary Institutions. "Everything they need is provided by the government, so why should they bother wasting their time and effort trying to recruit students?"

Chu Kap-ning, managing director, Yek Tak International Education Ltd, said Hong Kong has been losing hundreds of millions of dollars annually by keeping its door closed to foreign students.

"In Hong Kong, we never think of education as a business, only as something that should be funded by the government," he said. "But it is a business that would benefit the whole Hong Kong economy."

Foreign students not only have to pay their tuition fees, but also rent and associated cost of living expenses, which bring in millions of dollars for their host countries.

coverstory6.jpg (14231 bytes)Foreign students typically make up 10-15 per cent of total student populations at many universities in the U.K. and the U.S., without which, institutions could find themselves in financial difficulties. In Hong Kong, the current quota is just 2 per cent for publicly funded non-local students and 2 per cent for paying non-local students. The actual number of overseas students enrolled in universities this year is 1.5 per cent. The recently released Population Policy Report suggests lifting the number of "publicly-funded!" overseas students to 4 per cent. Consideration would be given some time in the future to increasing the number of paying students allowed into Hong Kong, the report said.

"Hong Kong should be following the path that the U.K. and the U.S. have taken," Mr Chu said. "In Australia, they have 10 times as many foreign students as they had 10 years ago. In Singapore and Malaysia, each country has well over 10,000 students from overseas studying there."

Private tertiary education for foreigners was one of Malaysia's largest economic growth areas in the mid-1990s, and the government was striving to make the country a regional education centre. In 1999, the number of foreign students in Malaysia's private colleges reached roughly 12,000, or about 10 per cent of the total student population. In 2001, that number more than doubled to just over 30,000.

Even at HK$200,000 to HK$300,000 a year in tuition fees, Prof Young feels studying for a degree in Hong Kong would still have tremendous appeal to Mainland and Southeast Asian students.

Universities might be able to even bring down their fees if they were run more like businesses. He pointed out that HKU SPACE has been able to offer degree programmes at a substantially lower rate than HK$200,000 without cutting corners on quality.

Some universities in the U.K. and Australia have managed to become much more cost efficient so that they can charge students just HK$50,000 to HK$70,000 a year, says Mr Chu.

Allowing foreign students to study in Hong Kong would boost universities' resources, which have traditionally been bound to government quotas. More full fee-paying students would bring profits for universities to expand their operations. Overseas student fees -- as in many universities around the world -- could even subsidise local students. Private universities could even be set up if businesses were assured that the government would allow students to come to Hong Kong to study.

"The government has to understand that just because a foreign student wants to study in Hong Kong, it does not mean that he or she is doing so for immigration purposes," Prof Young said.

Hong Kong's policy of fully-funding tertiary education is based on an old British education model which has long been abandoned in the U.K., because it strained the government's coffers and constrained the growth of tertiary education in the country and its schools.

"If the government wants to subsidise universities, then student places and resources will always have to be under a limiting quota. If they open it up to paying students and run it as a business, there wouldn't be any limitations," Mr Chu said. "This doesn't cost the government a penny, and is a totally win-win situation for Hong Kong, the economy, universities ... . I really can't understand why the government doesn't want to do this."

If you have any comments on exporting education, please email The Bulletin at, bulletin@chamber.org.hk


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