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COVER STORY                                                     March  2001 Issue

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Chamber's old logo

oldlogo1.jpg (9478 bytes)oldlogo2.jpg (9949 bytes)The Chamber's logo has changed little over the course of its 140-year history. Originally in the form of a round seal with the words: The Hong Kong General Chamber of Commerce * Founded 1861 * , running around the edge and surrounding a stylised, interlinking HKGCC in the centre, the logo represented the Chamber for over a century.

Then, in the early 1980s, one of the Chamber's translators, skilled in the art of Chinese calligraphy, wrote an attractive version of the Chamber's name in Chinese. This became a Chinese logo, of sorts, which ?although was never officially considered a logo ?was printed on the Chamber's letterhead for a number of years.

The Chamber moved to its new premises from Swire House in the Summer of 1984, and officially reopened for business on Monday, August 13, 1984. While plans for the move were being made, a decision was taken to change the logo to coincide with the change of address. The Chinese name was incorporated into the heart of the logo by removing the stylised HKGCC, and it remained unchanged for 17 years, when the new HKGCC logo was unveiled on February 22, 2001.

 

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