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From the Chairman
Inside Legco
From the CEO
Cover Story
Sun, Sand, Surf and ... Stethoscopes?
Special Features
Country Focus: France
Disease Management
O'Rear's View
Polishing the
Crystal Ball
China Economic Update
Urbanisation Driving China's Growth
Business
Trends
Taxation
of Representative Offices in the PRC
Mekim Corners Health Care Market
Chamber Programmes
Mission to
Beijing
Mission to
Jakarta
The 2003 Hong Kong Eco-Bus
iness Awards
The Service Economy
HKGCC Spring Dinner 2004
Chamber Programmes
Chamber in Action
TRENDS
March
2004 Issue 
More Hong Kong people are optimistic about the future of the city with over 54 percent saying that they are quite confident, up 16 percent over the same period in 2002 and 2003. The findings, from ACNielsen Consumer Confidence Index in 2004, also found that fewer people are pessamistic, down 9 percent to a record low of 37 percent. The index for confidence in the economy reached 95, the highest since late 1997, and 50 percent of the respondents believe the economy will continue to improve over the next 12 months. As a result, 19 percent of respondents think their personal financial situation will improve this year, while more than two thirds believe it will remain the same. This in turn is driving the spending appetite of Hong Kong people, with the index for people's shopping intentions reaching 96, the highest score in the last three years. Some 17 percent of people said they plan to spend on big-ticket items like major electrical appliances, furniture and home decorations, new apartments and cars in the coming three months.
Note:
Units include all deskbased PCs, mobile PCs and IA32 servers
The at-work population in Hong Kong is fast becoming a coveted audience among marketers looking to leverage the Internet as the "primetime" medium during the day, according to the findings of a Hong Kong Internet User Survey. "The at-work online audience is large and growing -- out of the total Hong Kong workforce of 3.52 million, 685,000 (20%) regularly go online at work. These regular Hong Kong Internet users are a demographically attractive group of individuals who have higher than average incomes, educations and tendencies to shop and buy online," says said Richard Sandlant, Associate Director, ACNielsen Consult. It makes sense, people at work rarely find appropriate opportunities to watch television or flip through newspapers or magazines, but for many the Internet is a vital work tool, similar to using the phone or a fax machine.
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The
number of new companies that registered for business in Hong Kong last year reached
50,049, up 7.51 percent from 46,554 in 2002. Despite SARS, the number of new overseas
companies establishing a presence here hit 724, some 3.43 percent more than in 2002,
according to the Hong Kong Companies Registry.
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