BUSINESS
December
2001 Issue

Profiting from the Olympics
Numerous business opportunities await Hong Kong firms in the run-up to the
Beijing Olympic Games in 2008
By ELLEN LIU
The Beijing 2008 Olympic Games is expected to create a host of
opportunities for Hong Kong businesses, speakers told the 300-plus audience at the Fifth
Symposium on Beijing and Hong Kong Economic Co-operation, held on October 23-24 in
Beijing.
Businesses in the infrastructure, environmental protection, convention
& exhibition, tourism and human resources industries, in particular, offer the most
potential, they said, in addition to the manufacturing of Olympic-related products.
Co-organised
by the Beijing Municipal Government and business sectors, including HKGCC, the symposium
helped the audience realise the business opportunities that are expected to arise in the
run up to the Olympics. Following are a few key points of the meeting.
URBAN INFRASTRUCTURE PROJECTS In
a bid to embrace a "New Beijing, Great Olympics," Beijing has pledged US$34
billion to build an Olympic Village, improve the city's transportation and
telecommunication infrastructure, as well as clean up the city. Some US$22 billion of the
US$34 billion total has been earmarked to modernise the nation's capital.
ENVIRONMENTAL
PROTECTION Beijing is required to treat or transform its urban garbage
into organic fertiliser and expand the capacity of its wastewater treatment facilities.
The government has been building more green belts along major rivers and rural areas, and
relocating factories that burn coal outside of the city.
TELECOMMUNICATIONS
AND IT SERVICES Hong Kong companies are strong in providing
value-added services and very experienced in commercial applications, such as call centres
and smart-card technology. Hong Kong companies can team up with international companies to
provide mobile and fixed-line services or bid for infrastructure projects aimed at
improving the city's telecommunications infrastructure.
CONVENTION,
EXHIBITION AND TOURISM INDUSTRIES In the run-up to the Beijing
Olympics, the city will speed up development of its convention and exhibition industries,
sectors which Hong Kong companies are very strong in. Hong Kong's vast experience in hotel
and tourism management presents enormous opportunities in the Mainland, as well as the
"run-off effect" from an upsurge in visitors to China.
OLYMPIC-RELATED
PRODUCTS Companies manufacturing souvenirs for Olympic teams and games
must first get a license from the National Olympic Committee and the Olympic Games
Organising Committee. With their factories located in the Mainland, Hong Kong
manufacturers have a distinctive price advantage and reputation for producing quality
sporting goods and gift items.
HUMAN
RESOURCES China needs to bring in overseas talent to help upgrade its
trade, tourism and service industries. Hong Kong's experienced personnel can fill these
senior management positions and later penetrate the labour market in Beijing after the
games.
For more information on the Beijing
Olympics, visit the official Web site, www.beijing-2008.org |