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BUSINESS                                                         December  2001 Issue


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Profiting from the Olympics

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Numerous business opportunities await Hong Kong firms in the run-up to the Beijing Olympic Games in 2008

By ELLEN LIU

The Beijing 2008 Olympic Games is expected to create a host of opportunities for Hong Kong businesses, speakers told the 300-plus audience at the Fifth Symposium on Beijing and Hong Kong Economic Co-operation, held on October 23-24 in Beijing.

Businesses in the infrastructure, environmental protection, convention & exhibition, tourism and human resources industries, in particular, offer the most potential, they said, in addition to the manufacturing of Olympic-related products.

beijing1.jpg (47383 bytes)Co-organised by the Beijing Municipal Government and business sectors, including HKGCC, the symposium helped the audience realise the business opportunities that are expected to arise in the run up to the Olympics. Following are a few key points of the meeting.

URBAN INFRASTRUCTURE PROJECTS In a bid to embrace a "New Beijing, Great Olympics," Beijing has pledged US$34 billion to build an Olympic Village, improve the city's transportation and telecommunication infrastructure, as well as clean up the city. Some US$22 billion of the US$34 billion total has been earmarked to modernise the nation's capital.

ENVIRONMENTAL PROTECTION Beijing is required to treat or transform its urban garbage into organic fertiliser and expand the capacity of its wastewater treatment facilities. The government has been building more green belts along major rivers and rural areas, and relocating factories that burn coal outside of the city.

TELECOMMUNICATIONS AND IT SERVICES  Hong Kong companies are strong in providing value-added services and very experienced in commercial applications, such as call centres and smart-card technology. Hong Kong companies can team up with international companies to provide mobile and fixed-line services or bid for infrastructure projects aimed at improving the city's telecommunications infrastructure.

beijing3.jpg (36491 bytes)CONVENTION, EXHIBITION AND TOURISM INDUSTRIES  In the run-up to the Beijing Olympics, the city will speed up development of its convention and exhibition industries, sectors which Hong Kong companies are very strong in. Hong Kong's vast experience in hotel and tourism management presents enormous opportunities in the Mainland, as well as the "run-off effect" from an upsurge in visitors to China.

OLYMPIC-RELATED PRODUCTS Companies manufacturing souvenirs for Olympic teams and games must first get a license from the National Olympic Committee and the Olympic Games Organising Committee. With their factories located in the Mainland, Hong Kong manufacturers have a distinctive price advantage and reputation for producing quality sporting goods and gift items.

HUMAN RESOURCES China needs to bring in overseas talent to help upgrade its trade, tourism and service industries. Hong Kong's experienced personnel can fill these senior management positions and later penetrate the labour market in Beijing after the games.

For more information on the Beijing Olympics, visit the official Web site, www.beijing-2008.org

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