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ABOUT THE MAGAZINE
Established: 1962
Circulation: 9,500 Frequency: Monthly
The Bulletin ranks as one of Hong Kong's oldest business magazines. Launched in
1962, The Bulletin examines the far-reaching effects of the rapidly shifting
winds of business in the Hong Kong SAR and Mainland China. .SIGNIFICANT BENEFITS TO ADVERTISERS
The Bulletin provides a unique platform for
advertisers because:
> In the HKGCC's latest Membership Survey conducted in
August 2003, The Bulletin was ranked as "The most welcomed information
service (66% of respondents).
> It is a fair claim that Chamber members collectively
account for nearly two-thirds of Hong Kong's private sector business spending.
CIRCULATION & READERSHIP
Some 70% of the 9,500 published copies are
circulated to Chamber member companies and their senior managers, 16% to airlines and
hotels reaching thousands of business visitors to Hong Kong, 8% go to trade and industrial
associations, and 6% go to government offices, libraries, etc. |
HKGCC MEMBERSHIP PROFILE (as of Nov 2003)
 
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Type of
Business
Manufacturers
1301
Traders
1655
Business/Professional Services 812
Communications
87
Wholesalers/Retailers
531
Transportation
344
Financial Service
312
Property/Construction
437
Tourism/Hospitality
156
Others
281
*Note:
Members may operate in more than one sector
Employment Size (Hong Kong staff only)
1-49
1736
50-99
419
100-499
615
500-999
174
1000+
195
Not specified
33
Annual Turnover (HK$million)
1-9
154
10-29
288
30-99
560
100-499
702
500+
481
Not specified
987
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ADVERTISING RATES
Effective January 2004 (in Hong Kong dollars)
*Rates remain the same as 1998
** HKGCC Members receive 15% discount
Please ' ![tick[2].gif (63 bytes)](tick2.gif) ' the small box where appropriate for the space reservation.
(H) - Horizontal only (V) -
Vertical only
Loose Insert - $2.7 per insert x 8,000 copies
Fixed Position - specified position will be charged at 15% additionally
(subject to availability) SIZE
SPECIFICATIONS
TRIM SIZE: 210mm W x 286mm H
AD SIZES: |
Full Page Bleed
216 x 290 mm
(Trim Size 210 x 286 mm)
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Full Page Text Area
172 x 253 mm
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Half
Page
Horizontal Bleed
216 X 124 mm |
Half
Page Horizontal
172 x 121 mm |
One-Third
Page
58 X 253 mm |
One-Third
Page Horizontal
172 x 81 mm |
MATERIALS REQUIREMENTS
Black & white
- Film positives with proofs & mechanicals
Four - color
- Color separated positives with progressive proofs & mechanicals
Note : screen 175 lines, E-down, Right reading
BOOKING & MATERIAL DEADLINE
In Hong Kong by the 20th of the month preceding publication |
EDITORIAL CALENDAR
2004
COVER STORIES & SPECIAL REPORTS
| January |
Hong Kong 2004: The First
Year after CEPA
Trade Shows & Exhibitions |
| February |
Mind Your Language ?V
Bilingualism in HK
MBA's & Business Education |
| March |
Medical Tourism
Health + Country Feature: France |
| April |
The Entertainment Services
Business Executive Travel: Hotels, Airlines & Holidays |
| May |
Tech @ Work
IT: Business Software, Networking, & Data Centres |
| June |
How Creativity Drives Profit
Personal Investment |
| July |
Hong Kong??s Savvy Inventors Logistics/Transportation + Country Feature:
Germany |
| August |
Lantau ?V HK??s New Tourism Mecca?
China Business Hotels |
| September |
The Business of Sports
Property + Country Feature: U.K. |
| October |
Hong Kong??s Top Business Women
Banking |
| November |
Mainland Professionals
Working in HK
Luxury Goods + Country Feature: USA |
| December |
The Work/Life Balance
Sheet Food & Beverage |
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In addition to the topics in the 2004 editorial calendar listed above, The Bulletin issued
each month will contain articles on Chamber activities and topical subjects impacting the
Hong Kong economy.
Please fill out the following form and submit it to the Chamber. We will contact you
for final confirmation of the order.
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