Throughout 1997 and 1998, Hong Kong seemed to be
anything but the "City of Life" for industries dependent on tourism. Visitor
arrivals were down almost 2 million, and the drawnout Asian recession was prolonging the
gloom.
But the good times returned in 1999. Visitor arrivals reached 10.6 million,
representing a rise of 11.5 per cent over 1998's figures, and they continue to roll in
with 5.17 million visitors entering Hong Kong in the first five months of 2000. In May
alone, arrivals totalled 1.06 million, up 18.1 per cent on May 1999.
The ever-growing mainland market undoubtedly helped push up these figures. It has been
Hong Kong's largest source of tourists for the past three years, accounting for 28.9 per
cent of total arrivals last year, or 3.08 million visitors. Consequently, the government
and tourism industry is putting great emphasis on developing this market. They were
followed by 2 million big-spending Taiwanese, or 18.7 per cent of the market but 21.5 per
cent of tourist receipts, compared to the mainland's 26.4 per cent share.
In May this year, the mainland market accounted for almost a third of all visitors with
334,287 arrivals, representing a 27.9 per cent increase over the same month last year.
Encouraging as these figures are, they distort the fact that other markets have not
fully recovered their pre-handover share. For much of the 1990s, for example, the
important North Asia market (Japan and South Korea) accounted for about 20 per cent of
total arrivals, and peaked in 1996 with 23.8 per cent. In 1999, it accounted for 12 per
cent. For the January-May 2000 period, it rose slightly to 13.4 per cent.
Another important market for Hong Kong, Southeast Asia, also hasn't managed to bounce
back to levels of the first half of the 1990s, along with the Americas market.
In fact, if the two largest markets, mainland and Taiwan, which account for almost half
the market, hadn't continued their double digit growth, total arrivals for 1999 would not
have been so rosy.
But the HKTA's figures for January-May 2000 show the non-Chinese markets are this year
coming back with a vengeance with almost all-registering double-digit growth.
Hotels filling up
More people filing through immigration means more business for hoteliers, regardless of
where they are from. This has pushed average occupancy rates up to a very healthy 81 per
cent in May, compared to a year ago.
In general, however, tourists are spending fewer days in the territory, averaging just
2.9 nights in 1999, compared to 3.1 nights in 1998. They are also spending less. Total
tourism receipts last year reached HK$52.9 billion, down 4.1 percent on 1998, and down
from HK$72 billion in 1997.