August 2000 Issue
the bulletin

Hong Kong's
Flying
Dutchman
After living in Hong Kong for 37 years, Joop B M Litmaath said life here still gives
him a kick
Onstage, jazz pianist
Joop Litmaath leads his band in a high-energy performance of trad-jazz, weaving a tight
blend of crowd-pleasing jams and the solo work that he loves.
When he isn't playing, the classically trained musician brings the same focus and
talent to juggling his hectic businesses and personal life.
"When people ask me what do I do, I say I've a part-time job playing in a jazz
band, and in my spare time I run my business," the 66-year-old Hong Kong veteran
jokes.
Mr Litmaath's zeal for life has led him to be elected chairman of various Hong Kong
business and civic organisations. He has won a number of sports competitions -- the last
one a pro-am tennis tournament in 1998. And a final gauge of his character came in 1996
when HM Queen Beatrix of The Netherlands bestowed a Knighthood in the Order of
Orange-Nassau upon him.
 
?@
?@
?@
?@
Above: Mr Litmaath received his Knighthood in the Order of Orange-Nassau in
April 1996, at a ceremony accompanied by his wife (right).
The energetic Dutchman arrived in Hong Kong in 1963.
"I was sent out by a well-known Dutch company, Hagemeyer, and I arrived on the
first of April -- no joke -- to run a rattan processing plant in the New Territories, next
to the Fanling Golf Course," he said.
He was sent out as an assistant manager and after just three months had become manager
through a mishap that his predecessor had had. He explained that his predecessor wanted to
marry and that in the old days, an expatriate wanting to marry had to ask for permission
from head office.
"So one of our directors came out to see who the lucky girl was, and he got
approval to marry. But on the day he was leaving Hong Kong on his six-month leave after
five years here, he turned up with two kids which he had forgotten to mention. And as a
result of that he got a single journey home, and I was the lucky man who became manager
after three months," he said.
After working for the firm for five years, he was promoted to export manager of
Hagemeyer Far East Ltd., and in that capacity in 1968 joined the Chamber. He also joined
the Hong Kong Exporters Association, of which he became chairman in 1974.
"But in 1974, head office wanted to transfer me, which was quite normal. But what
was unusual was that they only discovered me after about 11 years," he said.
"They didn't tell me where they wanted to transfer me to, so rather than ending up in
Papua New Guinea or West Africa, where we had offices, I took things into my own hands and
I said no."
He discussed with his wife how long they and their two children could last on their own
in the territory, and they reckoned a maximum of six months.
After enjoying a comfortable expat' package for 11 years, Mr Litmaath discovered that
paying rent and school fees on his own, plus getting a business up and running made it
difficult to make ends meet.
But he had succumbed to the charms of Hong Kong and was determined to make a go of it
and stay, and in 1974 he established the trading company Scarfell Enterprises
Ltd. with two friends, a Dutchman and a Frenchman who were also his business associates.
"The advice that I always give to young people is that you cannot always do things
alone. You always need some help and a basis from which to start," he said.
His prime business was timber imports, followed by exports of flashlights through his
Dutch partner to Holland and audio cassettes through the French partner to France.
Six months later business was developing and the fledgling firm even managed to end the
year with a small profit. In the ensuing years business grew and so did his participation
in the Chamber. He was elected chairman of the Europe Committee in 1978, and led several
Chamber overseas trade and goodwill missions to Europe and the Middle East. His active
participation led him to become the first "small company man," as he puts it,
elected into the General Committee in 1991 and twice re-elected in 1995 and 1999.
Business booms
In the early '80s, Scarfell
took a small stake in a local factory manufacturing audio cassettes. And in the mid-80s,
Philips approached him to ask if he would be interested in becoming their sub-contractor
to produce its brand name audio cassettes, a deal which also developed into video
cassettes.
"So I had a terrific deal with them for 10 years or so until the whole business
disappeared and was not feasible anymore," he said.
"So my French partner had to look for another line and he went into photo albums
and picture frames."
The company was lucky to sign an exclusive arrangement with the then biggest
manufacturer of photo albums in the world, Climax, and Scarfell became its
exclusive agent for France.
In 1995 competition in the photo album business led to the decline of their share of
the market, and so the firm had to look for another main line of business. It has found
another niche market, pet products.
"We started about eight years ago on a very modest basis. In the last four to five
years we have become very specialised. Last year 60 per cent of our business was in pet
products. This year it looks like it will be 70 per cent," he said.
"Why the hell am I going to retire?"
At 66, Mr Litmaath said he has no plans to retire as long as he's still welcomed in his
own office.

Cheers! Mr Litmaath (centre) celebrates his re-election as a
General Committee member for a third term with fellow GC member Victor Li (left), and
Chamber Chairman C C Tung (right) at the Chamber's 1999 Annual General Meeting.
?@
"When I was 60 I was thinking I would retire at 65. But last year I changed my
mind. Why the hell am I going to retire? I'm fit. I'm healthy. I'm active. I'm not stupid
-- at least I don??t think so.
I'm very active in many social organisations. I'm out spoken. I'm a prison visitor ?K," he said.
Mr Litmaath said he feels very strongly that if someone doesn't work in Hong Kong then
they had better go.
"The moment you don't have any name card here, a few months later people don't
know who you are. So if you want to have a good full life here you'd better work and be
active," he said. Moreover, it is a bit sad that I say this, but I know quite a few
people in my circles of relatives and friends who retire at 60, go back to where they are
from and are gone a few years later out of boredom. They go back to where they are from
and there is nothing to do there. The most important thing is to keep busy."
He has grown addicted to the hectic pace of doing business in Hong Kong, and realised
how much he loves it during a short stint in Portland, Oregon, in 1985-86.
When Scarfell
started out as a representative of an American timber company, he bought a stake in a
small business in the state. In January 1985, his partners in Portland wanted to expand
sales of Douglas Fir lumber to China, and so he spent one and a half years in the U.S.
developing the business plan. He would fly back to Hong Kong every month and spend a week
here overseeing his Hong Kong office. But in the summer of '86, his Scarfell shareholders
asked him to make a decision.
"The asked me, 'what do you want?' Do you want to keep your office in Hong Kong,
or do you want to live in the U.S.?'," he said. "So I had to make a decision.
Portland is a good place to live -- nice houses, good schools, nice friends, everything.
But it is not a good place for business; not for a Hong Kong bred guy like me. So I
decided to return to Hong Kong, and I kept a small office running there.
"What I missed in Oregon was what I call the sense of urgency. If you don't have a
sense of urgency then you are not suitable for Hong Kong. And if a Hong Kong guy like me
lives there where people have no sense of urgency, then I feel I am not happy in my
business life."
So he sold the house that he had bought there, moved back to Hong Kong and found a new
flat in Stanley, where he had lived since 1971.
"As I said, I'm so attached to this place that I find it difficult to leave. If I
retire, I would have to leave the place. Probably, at the end of the day I will go back to
Holland, because I believe Holland is the best place for old people. I'm lucky that my
wife and myself are healthy. And also I have three grand children here, and as you know
one of the joys of being old is having grandchildren around," he said.
"Life in Hong Kong gives me a kick."
?@
?@
?@
?@
?@
|