B-to-B
deals must be fulfilled electronically to reap full value of e-commerce
E-commerce is supposed to be changing our lives, making it beautiful, turning paper-based
chores into electronically processed opportunities unseen in the history of commerce.
In short, e-commerce is supposed to be changing the way people do business.
But for all its expectations, it's going to take a lot more than dot-com fever to
change the way international trade is conducted.

"As business people, we have to be intellectually honest about what it is going to
take to accomplish this," Tradecard Inc. Chairman and CEO Kurt Cavano (left) told
members at the Chamber's June 29 roundtable luncheon.
We've all heard about Internet time or e-speed, where companies are created in a matter
of months. But when it comes to business-to-business e-commerce, when you are talking
about a large corporation doing business with another company, this is not something that
takes a couple of days. It takes a lot of time and effort.
But the Internet has undoubtedly expanded the way goods are sourced. Online
business-to-business (B-to-B) communities allow visitors to source products globally, and
some provide a platform for negotiating and even ordering. When it comes to fulfilment,
compliance and settlement, however, companies still insist on turning to the paper world,
he said.
"If you are going to get the business-to-business value of electronically linking
buyers and sellers we need to provide electronic linkages all along the chain," he
said. "If you have to switch to paper halfway through, you are going to lose the
added value."
And as the whole B-to-B model is about creating added value for both sides of the
transaction, the e-commerce vision becomes defunct if the business value of information
processing and transaction is eroded by paperwork.
"To get B-to-B going, the whole process needs to be electronically processed. By
moving things from a paper-based world to an electronic world there are fantastic
advantages to be gained for both buyers and sellers. But there're also fantastic
challenges," Mr Cavano said.
Another challenge to be overcome is the notion that B-to-B is only for huge
corporations. This is vitally important in Hong Kong where the majority of companies are
small importers and exporters, he said.