CHAMBER PROGRAMMES
November
2004 Issue

Chamber Programmes
Bury or Burn?
 First the good news: Hong
Kong's recycling rate last year increased by 5 percent over 2002's figures. The bad news:
because we think we can recycle more refuse, we produced 8 percent more rubbish last year
than in 2002, says Prof Poon Chi-Sun (left) of Polytechnic University. As a result, the
estimated 7 to 10 years remaining until our landfills are overflowing may be on the
optimistic side.
A possible solution to this
is thermal waste treatment. Waste incinerators are now far more efficient than in the
past, and will reduce the quantity of municipal solid waste being dumped into our
landfills daily by as much as 95 percent, he says. Regardless of the means of waste
disposal, Prof Poon says the government must invest more in efforts to reduce the overall
amount of rubbish that Hong Kong produces.
"The government is
doing very well using tax to collect and dispose of refuse, and run the landfills in which
it is buried," he told members at the Chamber's October 18 roundtable luncheon.
"But it needs to come up with a policy to reduce the amount of waste we produce to
better handle our resources."
James Tam (right), Director
& General Manager of Swire SITA Waste Services, also speaking at the luncheon, agrees
that more needs to be done to curb the amount of refuse produced. However, he pointed out
that waste disposal policies require long-term planning, but are usually driven by
short-term political agendas.
"Incinerators are very
expensive to build and to run, and you also have the problem of 'not in my back yard'
syndrome," he says.
But even if we were to plan
building a burner now, it would still be too late as our landfills would be full by the
time it were operational. Even then, it would be impossible to meet all our waste disposal
needs with a burner.
"That is why we need a
long-term, sustainable policy that will address how we can reduce the amount of waste we
produce and how we dispose of it," he said.
Prof Poon's Speech Mr Tam's Speech
Mr
Tam's Slides >>
A Conversation with Andrew Brandler
Hong
Kong is a very unique market when it comes to electricity generation, says Andrew
Brandler, Group Managing Director and Chief Executive Officer of CLP Holdings Limited. The
very high urban density rate and limited sites for power plants, which run entirely on
imported fuels, present a challenge in maintaining one of the world's most reliable power
supplies.
Electricity production in
Hong Kong did not start to take off until the late 1950s, as the territory entered its
booming manufacturing era. A stable power supply has been a vital ingredient in Hong
Kong's success, which is the result of huge, long-term capital investments in power
generation, he says.
"There is a
misconception that electricity prices in Hong Kong are high," Mr Brandler told
members at a "Conversation with a General Committee Member" series on October 5.
"If you compare our tariffs with other international cities with similar standards of
reliability, we stack up very well. In Hong Kong, 1.7 percent of household expenditure is
spent on electricity, which also makes tariffs affordable in relation to income
levels."
On the issue of air
pollution, Mr Brandler says Hong Kong has made huge strides in reducing the amount of
pollutants discharged into the air.
"While Hong Kong
source emissions have come down dramatically in recent years, the actual air quality has
not improved because the level of particulates in the air has not reduced much," he
says. "So in other words, the majority of the problem is coming from north of the
boundary. The steps we have taken in Hong Kong to reduce emissions are being offset by
increased emissions coming down from north of the boundary."
Both the Hong Kong and
Guangdong governments signed an agreement to reduce the level of emissions by 2010, which
Mr Brandler says authorities in both jurisdictions are serious about meeting.
Despite a recent Greenpeace
protest saying CO2 emissions from Castle Peak Power Station were very high, Hong Kong has
low per capita greenhouse gas emissions and is not a major contributor to global warming,
he says.
Regarding power shortages
in the Mainland, particularly Guangdong, part of the reason is the rapid growth in demand
fuelled by mis-pricing electricity. With energy being offered below its true economic
price, coupled with strong underlying economic growth, the consequences are that growth in
demand soared with investment in generation capacity failing to keep pace. Between
1999 and 2003, demand for electricity in the Mainland increased by an average of 10
percent annually, while capacity grew by 7 percent.
"Beijing has taken
steps to reduce the shortage by slowing the expansion of energy-intensive industries, like
aluminum smelting plants, which makes no sense for China to be doing. It will take a while
for China to sort out its energy difficulties," he predicts.
Interest Rate Implications
Hong Kong borrowers could face a sharp jump in interest rates next year due
to an unusually wide gap between local interest rates and those in the United States,
Morgan Stanley's chief Asia-Pacific economist Andy Xie (right) told members at the
Chamber's October 21 roundtable luncheon.
As rates here remain low, investors are seeking higher returns elsewhere.
Hong Kong banks raised their prime lending rate to 5.125 points last month, and raised
savings rates for Hong Kong dollar deposits from 0.001 percent to 0.01 percent, still far
lower than what savers can earn on U.S. dollar deposits. He predicted banks would raise
their prime lending rate to 6.25 percent from the current 5.125 percent by the end of next
year.
Joe Lo (below), Vice President and Senior Economist of Citigroup, also
speaking at the luncheon, said the Hong Kong Monetary Authority has repeatedly had to
intervene to keep the peg from coming under severe pressure as almost HK$90 billion has
flowed out of Hong Kong in the first eight months of the year. 
"High interest rates, together with other factors such as high
oil prices, would reduce asset prices, which would reduce the wealth effect on
consumers," Mr Lo said, adding that as a result he forecast Hong Kong's would grow by
4 percent next year, down from the predicted 7 percent this year.
Mr Xie's Speech Mr
Lo's Speech Q & A
Webcasting |
Branding Beyond the Logo
Building a brand isn't easy, but if you decide to go this
route you need dedication and commitment throughout the entire organisation, says Caroline
Mak, CEO for Greater China, Mannings.
"It took me a long time to convince the bosses of a very low margin type
of operation in FMCG (fast moving consumer goods) to spend money in building a
brand," she told members attending the Chamber Women Executives Club (WEC) roundtable
luncheon on October 7. "Marketing in FMCG in Hong Kong is also not very recognised
and not very well respected. They think the hardware -- the store -- is their marketing
tool. I believe at the point of sales if you want to differentiate yourself from your
competitors, then it is actually your brand that allows you to do that."
She also points out that companies wishing to build a brand, must own it.
"There is no point building a franchise brand."
Speech Q & A
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Full
list of Chamber programmes in October >>
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