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TRENDS                                                                    August 2004 Issue

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Mainland Tourists Spending More

trends1.jpg (11903 bytes)Mainland visitors to Hong Kong say shopping is their primary reason for coming to the territory with cosmetics, electronic products, clothing, gold and watches being the most popular "souvenirs," according to a CLSA survey. Key findings are:

  • Per-capita shopping expenditure is at HK$4,810, up 52% from August 2003, implying that Mainland visitors will spend US$7.4bn on retail purchases this year.

  • Mainlanders could account for 28% of Hong Kong's total retail sales.

  • Mainlanders could be spending US$16bn on shopping in Hong Kong by 2010, equivalent to 66% of this year's projected total retail sales.

More >>

Turning Japanese

Japanese firms dominate the top-ten brands in Asia, according to the findings of the Top 1,000 Brands of Asia survey, conducted for Asian Integrated Media, organisers of the Superbrands awards and publications.

Rank Brand Rank Brand
1 Sony 11 Rolex
2 Nokia 12 McDonald's
3 Kodak 13 Mercedes Benz
4 Panasonic 14 BMW
5 Coca-Cola 15 Shell
6 Canon 16 Adidas
7 Toyota 17 Samsung
8 Honda 18 Marlboro
9 Fuji 19 7-Eleven
10 Nike 20 Yahoo

More >>          

M&E Advertising Dollars Start Flowing

Entertainment and media (M&E) industry spending in Hong Kong is forecast to increase at a compound annual growth rate of 6.6% over the next five years, according to PricewaterhouseCoopers' predictions. General increases in advertising budgets will benefit television and Internet advertising the most at 6.2% and 14% CAGR respectively. Television advertising spending will increase from $514 million in 2003 to $693 million in 2008, mainly driven by an increase in spending for sports-related events, including the Olympics in 2004 and 2008, and the FIFA World Cup in 2006.

More >>     

Hongkongers Getting Itchy Feet Again

trends2.jpg (8181 bytes)In the recent Asia Pacific Consumer Confidence Study, ACNielsen looked at travel intentions of consumers in Asia for overseas and domestic holidays. The increase in consumer confidence seen throughout the study was reflected in the number of people who said they were likely to travel to another country in the next 12 months for holidays. Some 47% of Hongkongers claim they would avoid high risk locations and travel spots, but it has not deterred them from making travel plans, this summer. Accordingly, 61% surveyed said they have plans to travel in the coming 12 months.

Travel Intentions Among Asians Hongkongers' Preferred Destinations
Country

% very or quite likely to travel

 Country % Ranking
Taiwan 74 Japan 47 1
Singapore 70 Taiwan 30 2
New Zealand 61 China 29 3
Hong Kong 61 Thailand 27 4
Malaysia 60 Korea 17 5
Indonesia 50 Europe 16 6
Philippines 47 Australia 15 7
Australia 43 UK 11 8
Thailand 42
India 40
Korea 30
China 21
Japan 18

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past events
2010/03/12
Luncheon with the Financial Secretary John Tsang

HKSAR Financial Secretary John Tsang elaborated on his latest Budget a... details>>
2010/02/11
Chocolate to Melt Your Heart

Ten lucky members had the opportunity on February 11 to make their own... details>>
2010/02/05
The Art of Management in China

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2010/02/04
Forum on Methods for Selecting the Chief Executive and the Legislative Council in 2012

The HKSAR Government has published a consultation document on how the ... details>>
2010/02/01
China’s Measures to tackle Financial Tsunami : Assessment and Prospects

The global financial crisis caused economies around the world to suffe... details>>
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