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"Microsoft and Hong Kong"
25 November 1999

The New Knowledge Economy - Where Does Hong Kong Fit In ?

Speed by Graham Brant General Manager of Microsoft Hong Kong

Interactive Television

• On-demand shows

• Personalized viewing

• Web-enhanced content

• Powerful communications

• Targeted, direct response advertising

Making it happen

• Government catalyst via policy and by example

• Building a viable local commercial software industry

• Helping Hong Kong Enterprise take advantage of the opportunity

• Education

Building a local Software industry

• Innovation required

• Support from the international sector

• Government nurturing

• Not about fixed assets, but talent, training, opportunity, skills transfer..

• Project funding more important than venture funding

• Taking the long term view

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