Hong Kong General Chamber of Commerce
Blossoms in 2001 - New Logo Unveiled

To mark its 140^th anniversary, the Hong Kong General Chamber of Commerce (HKGCC) has taken the opportunity to review its visual identity and is pleased to announce the launch of a new logo and supporting design system. The new logo combines tradition with modernity and gives a sense of the international nature of this Hong Kong-based pre-eminent business organization.

On February 22, the Hong Kong SAR Chief Executive, the Honourable Tung Chee-hwa, and HKGCC Chairman C C Tung presided over the unveiling ceremony of the new logo at the inaugural luncheon for HKGCC's "140^th Anniversary Distinguished Speakers Series."

The new logo features the Hong Kong General Chamber of Commerce's initials 'HKGCC' with a Bauhinia flower, the icon for the Hong Kong SAR, placed within the last letter of the wordmark 'HKGCC'.

HKGCC Director, Dr. Eden Y Woon said: "The acronym HKGCC has often been used by us in past years, and now we have simply formalized its use—using both a traditional and a modern font—as part of the look of our new logo. The Bauhinia, representing Hong Kong, has been rendered in a dynamic and fluid style that echoes our vigorous and energetic corporate image."

Dr. Woon added: "We have been helping business since 1861, and we plan to continue to do so indefinitely."

For further information, contact Dr Eden Woon on 2823-1211.