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| Branding for a Better Tomorrow |
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Stefan Ronnquist says today it is not the product that builds a brand over time, but the other way round: the brand increasingly builds the product.
Internationally-known brands from Hong Kong and Mainland China are few and far between, but this is starting to change. More companies now realize that without a brand, they will be at the constant mercy of customers squeezing them for lower prices.
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| Hitting the China Bullseye |
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As a pioneer in developing trade and exhibitions in the Mainland, Adsale has never lost focus of its goal.
The business bookshelves are crammed with tales of innovation, new business models, and technology breakthroughs promising huge financial returns for following the latest management fads. Yet one of the golden rules of business that many of them fail to even mention is "focus."
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| Marido Stands the Test of Time |
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During the last twenty years, computer and electronic games have become a huge commercial market. But as the electronic-game industry has grown, so too has the complexity of devices. Nintendo DS and PSP machines cost close to HK$2,000, and games start at around HK$200 each. For Nio Kam Kie, Chairman of Marido Industrial Company Limited, a manufacturer of electronic games and watches, his best selling electronic game "Tetris" costs just HK$14 and he ships them by the millions to developing countries where the price of a PSP is often far more than a month's wages.
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| Regal Entrepreneurial Spirit |
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Today, Mr Yam is a model of the Hong Kong entrepreneurial spirit, and proof of how determination and hard work can be rewarded with success for those willing to try.
When Kenneth Yam dropped out of high school at 17, his prospects seemed bleak. His parents persuaded the owner of an Indian trading company, which they worked with, to offer him a job as a messenger, and he found himself thrown in at the deep-end of working life of 1960s Hong Kong.
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| Bringing Order to Document Management |
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Yu says Fuji Xerox's advantage over others is its complete range of products, from simple home-use printers to office document management solutions to high-speed printing presses.
"The way we create and manage documents now is very different from around five years ago, but surprisingly many companies are still wasting valuable time and storage space searching for and filing documents in the traditional way," Joseph Yu, Managing Director for Fuji Xerox Hong Kong explained. "Because of this, multi-functional digital devices together with document management solutions are where we expect future growth in the office equipment market to come from."
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