China is undoubtedly a very attractive target market. However, many Hong Kong and overseas enterprises have encountered challenges in understanding the uniqueness of the Mainland China market and consumer behavior as well as developing the appropriate marketing strategy when they promote their brands and products in the country. Marketers who are looking to grasp the huge opportunity in this ever-changing market should consider leveraging big data analytics and visualizing analysis reports to discover market trends and key customer characteristics for enhancing competitiveness.
The Chamber has invited David Ip, General Manager of QS Search Limited (Qihoo 360 International Advertising Unit), to provide some insights on recent consumption trends in the China market, potential opportunities and digital marketing strategy development. Ip's presentation will cover:
- The Power of Big Data in China 2017
- Insights on potential opportunities in China
- Clothing, food, housing, transportation, online shopping and travel
- How enterprises can leverage insights from big data analytics and enhance competitiveness in China market
Ip has over 19 years of experience in the IT, telecommunications and internet industries. Prior to joining Qihoo 360, he was Vice President of Avira North Asia and was mainly responsible for overseeing the company's business operations and driving its business development in the region. Before that, he headed the Marketing Team for EMC Hong Kong, and also held various regional executive positions in Check Point Software Technology and Stonesoft Corporation. Ip has strong experience in business development and has also served in various regional key business development positions with PCCW Limited. Ip holds a Bachelor of Computer Science degree from University College London.