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Today, e-commerce represents a significant opportunity in China. Chinese consumers are more connected like never before, and actively interact with brands and each other on the internet much more than consumers in other markets. This brings the importance of digital media and online platforms to the fore. On the other hand, many consumers still regularly visit brick-and-mortar stores. This underscores the need for brands to focus on both online and offline platforms and create effective O2O strategies to adapt to changing consumer demand and remain competitive. Brands and retailers need to provide consumers with a truly integrated and connected experience.

With the greater use of technology, social media is becoming an essential and influential tool for brands to keep consumers updated about their products and services, as well as to win new customers.

How can companies survive and thrive in this new omni-channel world, as well as stay relevant with a greater focus on technology and innovation?

Anson Bailey, Head of Consumer Markets at KPMG, will be sharing the latest findings of a number of KPMG e-commerce/online consumer reports along with some key findings from the new "The truth about online consumers" report featuring survey results from over 18,500 online consumers that was released in January 2017.

He will also be joined by representatives from a couple of these new e-commerce companies, namely and, to share their views on the marketplace.

Speaker(s) Anson Bailey, Head of Consumer Markets (Hong Kong), KPMG China
Clarence Ling, Co-Founder and Chief Development Officer,
Thibault Villet, Chairman and Co-founder,
Language English
Date and Time 2017/03/08 12:30 to 14:30
Venue Chamber Theatre, 22/F United Centre
Media Open to media
Enquiries Wendy Chan
Tel: 28231207
Fee Members @ HK$180 / Non-Members @ HK$380
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings will only be confirmed with full payment, on a first-come-first-served basis.
- Substitution is allowed for corporate members only with advanced notice while walk-ins will normally not be accepted.
- Please note that the Chamber reserves the right to decline any booking or cancel the event without explanation. In any such instance, the event fee will be returned in full.
- There will be no refund for attendees cancelling or not showing up for the event unless the cancellation request is made in writing at least 3 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- Starting 1 January 2017, all off-line bookings (e.g. fax, e-mail, post) for Chamber events will be charged a $50 handling fee per person. Make the switch to online today by installing our app or registering via our website to save the environment and save money.
- Priorities are given to corporate members. The decision to accept or decline any bookings shall be at the sole discretion of the Chamber.