Past Events

Search engine optimization (SEO) is one of the most effective strategies for businesses to reach customers who are looking for specific products and services. At a Chamber roundtable on 15 June, Vishwas Thakkar, Founder and Head of Digital Strategy at Concinnity, shared some tips on how to get your business to the first page of Google. Websites need to be audited regularly and broken links removed while content such as blogs should be updated frequently. Using popular keywords and covering niche topics are both ways to move up the rankings. Tina Goguia, Founder, Pandasia Digital, discussed the benefits of using Google Analytics and Google Adwords alongside SEO for a faster way to ensure your website is seen by as many potential customers as possible.

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