Past Events
Discovering Chinese Netizens' Consumption Trends
“The key to success in the Mainland China market is to gain in-depth understanding of customers by leveraging big data,” said David Ip, General Manager, QS Search Limited, at a roundtable luncheon on 27 March. In addition to sharing his insights on recent consumption trends in the Mainland, Ip also shed light on potential opportunities and digital marketing strategies, as well as how enterprises could leverage insights from big data analytics and enhance competitiveness in China.
2017/03/27
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